In an endeavour to support new-age Indian travellers on their journey of spirituality and self-discovery, Thomas Cook (India) Ltd., India’s leading integrated travel services company and its Group Company, SOTC Travel Ltd., have introduced “Ramayana Trails” – walking in the footsteps of Lord Ram and re-living his life within India. Enriching spiritual experiences include key temples and memorable places intertwined with the epic journey: Ayodhya, Prayagraj, Chitrakoot, Hampi, Madurai and Rameshwaram.
Thomas Cook and SOTC, has been witnessing an over 25% YoY growth for their spiritual tourism packages – including Char Dham, Amarnath Yatra, Vaishnodevi, Kailash Mansarovar and Bodhgaya; also Darshans by SOTC (40 itineraries covering 60 holy destinations). Their market feedback indicates that the pandemic and lockdowns have made Indians seek spiritual solace and strength even more. Given the heightened interest in Lord Ram’s life currently, the Ramayana Trails is a perfect package for Indians to combine a well-deserved break and a deeply spiritual experience as they walk in the footsteps of Lord Ram.
‘Ramayana Trails’ invites travellers to embark on an enriching spiritual sojourn, selecting from tours based on the epic compiled by adi-kavi, sage Valmiki. The programs have been designed with great care and incorporate special priority darshans, assistance to perform various Pujas at temples en-route, a guide cum storyteller to explain the nuances and historical-cum-spiritual perspective of the locales, satvik bhojan, bhajan kirtan and folklores with the locals and home-cooked meals on select itineraries*.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd, said, “India’s travellers are displaying a growing interest in spiritual travel and a deeper engagement with the unique elements within each destination they visit. We have included in each program: special priority darshans and pujas, a guide cum storyteller to bring alive the unique perspective of each locale, satvik bhojan, bhajan kirtan and folklores with the locals; also distinctive sites like Rishyamuka Hill, Hanuman Halli and Ram Setu bridge, among others.”
He added, “Our Assured Program in partnership with Apollo Clinics ensures meticulous health & safety protocols across every touch-point and to further assist our customers, we have tied up with ICMR accredited labs to offer seamless end-to-end COVID-negative certification services with contactless facilitation – across India.”
Daniel D’souza, President & Country Head, Leisure, SOTC Travel said, “Travellers can embark on a spiritual journey to pay reverence at famous sacred temples, holy shrines and ashrams of Ayodhaya, Mankameshwar, Virupaksha amongst others giving them an opportunity to rejuvenate their mind and soul.”